Founded over 175 years ago by Heinrich Wührmann in the village of Heiligenrode near Bremen, Germany, Vitakraft has grown from generation to generation building each and every time on their motto `feed with love`.
In 1929 Heino Wührmann, father of the current managing director laid the foundations for a modern form of pet food production which ensured their high standards of quality were achieved whilst fulfilling the ever growing demand for their products.
In 1947 following the second world war, the business had to be rebuilt, it didn’t take long for the Vitakraft brand to regain ground and it once again achieved high acceptance amongst pets and their owners across Europe.
Today, Vitakraft`s motto `feed with love` is still a true reflection of their work and they continue to strive in providing the highest quality products for your pet.
Vitakraft has grown since 1837 as a leading expert in pet nutrition, continually developing products based on the latest scientific findings to create high quality, innovative products for your pet.
Here you will find a range of popular products including foods, treat sticks, treats and minerals for your pet bird or Parrots enjoyment.