The wood logs are covered in bark so your bird can spend many hours peeling and ripping it all off.
There is a number of ways we can think of using it to keep your bird entertained. Other than hanging it across two points as a bridge, you could hang it down or across the bars on one side of the cage creating a climbing wall, or use it as a ladder so your bird can climb from one perch to another.
How about fastening it at an angle to create a ramp, again making a fun way for your bird to get from one place to another in their cage? You can also easily hang it like a hammock so your bird can just sit and chill.
Between you and your bird there are probably loads of other ways to have fun with this large Sisal Rope and Log Bridge, just get inventive!